CarbonPath

Net weight, gross weight, source, region, key, value, intensity, emissions ratio. Every one is precise to an LCA expert and guesswork to a purchasing manager.

A project holds plans; plans hold products and vehicles. Users could do both tasks and still not be able to say which was which.

Emissions figures are only useful if you can defend them. Users could not tell whether a chart came from their own project data or an external factor set.

Every participant got through sign-up, project creation, vehicle creation and the dashboard. Task 1 scored a clean 5.0.

Plan creation was called intuitive — the reminders and the visual list of assigned vehicles were named as the reason.

The insights dashboard was the most-praised screen: filterable, visual, appealing. Its problem was language, not layout.

The one critical error: a user tried to hand the Owner role to a collaborator and the invitation flow let them believe it would work.

Unassigned and unconfirmed vehicles looked alike, so people could not see what was still missing before saving a plan.

A partially completed plan did not save reliably — a bug the test caught before launch, not after.

Net versus gross weight sat in the same row and meant nothing to most testers. Stepped into three stages, with the plain-language definitions attached to the fields themselves.

Participants called it informative, filterable and good-looking — and still rated it 3.3 on both finding and predicting. The layout was fine; the labels were not.

So the redesign changed almost no geometry — every chart title, source and scope on each card, and a plain-language summary on the date filter.

Incomplete tasks sit on the dashboard on purpose: the fastest way to make a number defensible is to show which plans are still missing a vehicle.

An unassigned leg is now amber in the route bar, amber in the list, and says so above the total — because a total with a gap in it is not a number you can quote. Distinct status chips per state, and one capitalisation rule across the product: sentence case, no exceptions.

Stopovers are a list, not a canvas — order matters, each leg carries its own vehicle, and the map is read-only confirmation.

Plans now live inside the project you opened — nested breadcrumb, plans and insights as tabs, assignment done in place.

The role selector now offers only Admin and User; ownership transfer is its own deliberate action.

C, P and a closed loop inside a hexagon, routed as one continuous path — until one lockup worked at favicon size in a data table and at banner size on a stand.

Written for five audiences by leading with the shared question — what do our shipments emit — then letting a free calculator answer it before anyone signs up.

One idea, one image, one mark — the format the greenwashing series ran on.

Product-in-context, with the four verbs the whole positioning rests on: calculate, optimize, monitor, reduce.

The hexagon field carried into Procycons-branded moments, so the parent company and the product read as one family.

CarbonPath went live with the post-test vocabulary and the corrected invitation flow.

The partially-saved-plan failure was found in a session, not by a customer.

The protocol, the rating scales and the report format were reusable — round two ran on the same template.

The thirteen contested terms got a single written definition, reused in the app, the handouts and the site.